E-commerce is overtaking the retail sector. Amidst the global pandemic, E-commerce sales amounted to approximately $612.86 billion in 2021. That is a big amount! In addition, it is not something new
Almost every business goes online from Brick and mortar stores. The competition is leveling up the user’s expectations. Your business must have a responsive e-Commerce website to last a positive impression on the user.
What does a successful E-commerce store look like? It is indeed an important question to ask yourself if you do not know the Top Trends for e-Commerce in 2022. Here are some tips to help you understand the impactful eCommerce template you need for your online store.
Are you looking for some solid advice to know the secret ingredient to eCommerce success in 2022? There is a lot to learn, let’s dive in
Though there are many for you, it is dissected in most important parts
Put User Experience First
Who is the boss? User, right. Your complete website shall be working on keeping your visitors convenient and hassle-free while finding the products on your website. Is it possible? If it is then congratulations, you have hit the BULL!
If your website is difficult to scroll through, you are ruining your user experience. The site visitor or the ‘potential lead‘ will not prefer staying on your website. Keep in mind that there are millions of other businesses serving similar services as yours.
So, how are you planning to keep your services unique? Of course by offering a seamless user experience. To make sure that users do not leave your website, your website should have the easiest, most user-friendly, and simple user interface. An interactive user interface will keep your visitor intact and ensure a quality user experience.
You need to know your target audience! With mobile phones becoming a ‘companion’, buyers like to visit eCommerce stores using mobile phones. Is your web app optimized for a smart view? Not every user may visit your website through the desktop. Most Probably, it could be one of the main reasons that your website is not getting enough traffic.
More importantly, your website should be responsive to users’ clicks. Slow pages are irritating. A quicker response saves the user time. In addition, your web app needs to have a good quality content structure. Yes, it is also important. If users are unable to relate, they will bounce back and the more the ratio of users leaving your site will bring your web app low in ranking!
Other things that can help you manage and improve the UI and UX of your website are
1- Make sure that your content is easy and readable
2- Use high-quality relevant images and posters!
3- Offer immediate and good customer support
4- Ask for feedback, it will help you know what customers think of your website and services.
5- There is always room for improvement.
Your brand design is your identity. Your product is known for it. Make sure that you have a unique and simpler brand design that relates to consumers’ needs. Not only product but brand design can help you stand out from your competitors. You can use different techniques for having a brand identity such as a logo, theme, image, or layout. It all depends on your creativity.
Other brass tacks that need to be kept in mind for brand design are
Don’t over-crowd your website
Your website is your representation; hence, it should not be messy. Having loads of images, different colors and sections may divert the attention of the buyer.
How to get traffic to your Website? Using Paid-Ads and Content Marketing
A successful eCommerce store is more than UI and UX. It is important to get traffic towards your website to keep it up and running on top scores. If you are finding it hard to get it done, here are some methods to help you gain the leads
Social media marketing is the finest tool used these days to get the attention of buyers. You need to understand the power of words here. The right content gets to the heart and jiggles the brain to make an impulsive decision.
Paid social ads are another way of getting the right traffic. Your customers’ needs recommendations before buying. Give them what they want to see and hear.
Search Engine optimization, the buzz in town. Yes, it is the need for business growth. Do you know about Best SEO practices for 2022? It helps in improving your website ranking on Google and gaining organic traffic.
Is your website secure enough for protecting users’ data? Of course, every website has cookies to register users’ interest but are you keeping it safe? It is a digital economy. If your website is not safe, no customer no matter what precious you are selling will visit your web app.
To check if your website is safe or not, Here’s what you should look for
1- Choose a safe website hosting platform for your website.
2- Does your website have an SSL certificate? If not, get one!
3- Regularly check and update your website’s firewall.
4- Hire dedicated teams for data processing and payments.
5- Make sure that your website is updated every quarterly.
6- Shipping! The most important step in completing the buying process
Does your website offer flexible shipping? You need to know that customers are sensitive towards shipping. No matter if they are spending hundreds of dollars, they will not spend an additional amount on shipping costs. More importantly, if they do not find a suitable shipping method, they will exit and abandon the shopping cart.
1- Offer free shipping, if your customer is buying more than a set scale, they deserve free shipping.
2- Offer different payment methods, such as Credit card, debit card, PayPal, Cash on delivery, or more suitable as per the location.
Get Testing and Take Away
It is important to know if your eCommerce solution is a success or not. It will help you improve your website to gain traffic that is more organic. With the booming eCommerce industry, practicing right can guarantee a successful eCommerce store for 2022.
Jack of all trades indeed has some limits, when it comes to specializing in some specific area. No matter how good an E-shop or E-commerce platform you build, If your product is not having satisfactory results for the client. You can’t be successful. Therefore, you should work on your ideas and let the other professional team of software engineers/ web developers or specialized eCommerce development company bring this idea into a functional reality.
100’s of satisfied customers have already chosen DIVSYNC as a software development company.
Do you have an idea? Discuss with our senior software engineer today!
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